6 principles of persuasive marketing: how to influence people | InSites Consulting

6 principles of persuasive marketing: how to influence people | InSites Consulting

" [...] people tend to do what other people do. [...] In other words, if a customer tells how great his or her experience was in the review, other consumers may agree to pay for your service so that he or she can experience a similar thing. 

Rhetorical Style: The Uses of Language in Persuasion - Oxford Scholarship

Rhetorical Style: The Uses of Language in Persuasion - Oxford Scholarship

How to ask customers for reviews (and actually get them)

How to ask customers for reviews (and actually get them)